Could Basketball Ever Become the Most Popular Sport in the World?

Much has changed on the global basketball scene since the original Dream Team stormed its way to Olympic gold some 22 years ago.

The sport is now a fixture in most (if not all) of the countries on Earth. Last season, the NBA boasted 92 international players hailing from 39 different countries and should feature more on both counts this fall. Spain, from which five of those aforementioned 92 came, is once again the epicenter of basketball’s biggest event of the summer: the newly rebranded FIBA World Cup of Basketball.

As far as basketball has come in recent decades, it still has a long way to go to catch up to the world’s pre-eminent sport: soccer. While FIFA’s World Cup is a global phenomenon filled with excitement and drama, with every match beamed into homes across the Seven Seas, FIBA’s version has yet to garner such broadcast clout (only Team USA games have been broadcast on television domestically thus far).

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